Deliverables:
Desktop & mobile website
Timeframe:
December 2023
Mexican craft
goes digital
Design of an e-commerce for a brand of traditional Mexican clothing
This is a self-initiated project. Images used are sourced from @flordeiguanaoaxaca on Instagram, credits go to the respective owners.
ABOUT
Flor de Iguana is an e-commerce platform celebrating the rich heritage of Oaxaca, Mexico, by offering traditional handmade clothing crafted by local artisans.
THE PROBLEM
Currently, Flor de Iguana lacks an e-commerce platform, requiring customers to inquire and purchase products directly through personal contact. This creates a barrier for users looking to browse and buy traditional handmade clothing with ease.
THE SOLUTION
To develop an e-commerce platform that enables online sales and showcases all available products, allowing users to explore and purchase traditional Oaxacan clothing effortlessly.
1
RESEARCH
desk research
proto-personas
conversion goals
2
DEFINITION
user flow
site map
3
DESIGN
content research
design system
responsive design
4
HANDOFF
microinteraction prototyping
specification for developers
